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The Professional Development Conference for Trade Show and Corporate Event Marketing
Conference: March 29 - April 2, 2020             Exhibit Hall: March 30 - April 1, 2020             Mandalay Bay, Las Vegas
 MONDAY  10:00 AM - 11:30 AM
Track: Personal & Career, Core Knowledge

Jump Start Your Career in Healthcare Exhibiting
New to healthcare exhibiting or looking to transition from another industry? In this session, we'll explore what it means to exhibit in the highly-regulated healthcare industry. We'll include the perspectives of a corporate convention planner, a media production agency team member, and an exhibit house executive as we examine how these groups and other suppliers collaborate to overcome legal and regulatory roadblocks to deliver creative, effective exhibit solutions. Learn:
 •  Rules and agencies you need to be familiar with
 •  What to require from your exhibit house and how to set expectations
 •  How to integrate your in-house team and work in a multi-product environment
 •  How to interact with agencies of all kinds-and improve collaboration

Arielle Langlais, CTSM, director, client services, Access TCA
Arielle Langlais, Director, Client Services, is responsible for the management of her clients' annual trade show and events budgets and calendars. She becomes familiar with client exhibit properties and facilitates both pre-show planning of logistics and show services and show site support. She coordinates creative, strategic, tactical and production resources to ensure the success of each event. Arielle received a BS from Bryant University and received her CTSM certification in 2018.

Connect with Arielle Langlais:

Janet Aguhob, senior manager, conventions, Allergan
Janet Aguhob is Senior Manager, Conventions, at Allergan, a pharmaceutical company based in New Jersey and California. She manages exhibits for Allergan's Central Nervous System, Women's Health, and Cardiovascular product franchises. Prior to joining Allergan, Janet worked in the General Convention Office of the Episcopal Church USA national center. Janet has a B.A. in Human Relations from Trinity College in Washington, D.C.

Connect with Janet Aguhob:

Trent Oliver, principal/managing director, Blue Telescope
Trent Oliver is the Principal, Managing Director of Blue Telescope, an interactive experience agency located in NYC. Blue Telescope expands the human experience through design and technology. As Managing Director, Trent has overseen the company grow to be both respected and lauded, guiding an in-house team that's won more than 100 awards for creativity (several EXHIBITORLIVE Buyers Choice & 2011 Best of Show Large Booth award) for their engaging, boundary-pushing interactives.

Connect with Trent Oliver:

Additional sessions presented by Trent Oliver:
T601 Let's Play: Build Traffic and Generate Brand Affinity with Gamification