Limited to 25 attendees. Attendees are required to bring a laptop.
In this advanced collaborative workshop, attendees will enhance their skill in creating exhibitor portfolio strategy and measuring ROI. Working together in small groups, attendees will collaborate on an annual portfolio planning exercise for a fictitious b2b tech corporation. Each team will analyze the results of past years' exhibitions and events in order to recommend the optimal distribution of the company's sizable 2021 budget across a range of exhibit, event, and other in-person marketing opportunities. You will:
• Gain hands-on experience planning an exhibit and event portfolio
• Collaborate with (and learn from) your peers in a simulated environment designed for knowledge sharing
• Learn to evaluate extensive datasets that encompass logistics, costs, and ROI input from thousands of events
• Leave with best practices and insights that are applicable to your own program