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Best Practices in Trade Shows and Events
Conference: March 29 - April 2, 2020       Exhibit Hall: March 30 - April 1, 2020       Mandalay Bay, Las Vegas
 THURSDAY  10:00 AM - 11:30 AM
Track: Planning & Execution
Don't Skip the Meetings - Pre-, At-, and Post-: Guideposts to Success
If you want an event to generate a high return on investment, staff briefings are a critical ingredient. In this interactive, hands-on session you will learn effective agendas and techniques, how to achieve management buy-in, and how to get staffers to attend your pre-, at- and post-show meetings. You will explore:
 •  What types of pre-show meetings work best
 •  Who should be involved in planning and conducting the meetings
 •  A variety of training techniques that work to prepare, update and report to the staff
 •  Using outside talent and supporting tools

Marc Goldberg, CME, associate, marketech360
Marc brings his experience in exhibiting and business ownership / management to his workshops and seminars. In 1985, he founded Marketech360 that specializes performance improvement through training and measurement. . He authored Small Doesn't Mean Second Rate, the Future of Healthcare Exhibiting is Learning, in 2016 published Strategic Trade Show Success and in 2017, Tips from SCORE - a guide for small businesses management. He created the first exhibiting measurement software - Measurement Made Easy.

Connect with Marc Goldberg:

Additional sessions presented by Marc Goldberg:
W2005 Make Smarter Decisions to Maximize Your Show Outcomes
R2010 Great Exhibiting Results Begin with You - and a One-Page Plan
T1060 How Do You Compare with the Competition? Conduct Your Own Performance Audit (continued)
T1058 How Do You Compare with the Competition? Conduct Your Own Performance Audit