Topics Magazine Find It EXHIBITORLIVE eTrak FastTrak CTSM Certification Awards News Advertise
Best Practices in Trade Shows and Events
Conference: March 29 - April 2, 2020       Exhibit Hall: March 30 - April 1, 2020       Mandalay Bay, Las Vegas
 THURSDAY  8:30 AM - 9:15 AM
Track: Planning & Execution
R2009 45 Minute Session:
Rethinking Sustainability into Exhibits
Is your trade show program aligned with your company's corporate social responsibility and sustainability procedures? Forget what you think you know about environmental efforts being more expensive or lower quality. Learn how strategic thinking and planning can design sustainability into your exhibit, support your brand, increase innovation, and save money. Learn to:
 •  Seamlessly design sustainability into every stage of your event
 •  Identify opportunities to align your exhibit goals with your company's sustainability values
 •  Formulate a sustainable exhibit plan that includes strategy and implementation
 •  Incorporate sustainable materials and approaches into your booth structure, carpet, graphics, print, and more
 •  Implement a debrief to set future goals

Melinda Kendall, senior vice president of sustainability, Freeman
Melinda Kendall is senior vice president of sustainability for Freeman, where she oversees and coordinates sustainability efforts across all departments and business units, in client-facing products and services, and in the logistics executing client events. Kendall is also focused on applying Freeman's knowledge and influence to help move the industry toward better environmental stewardship. She speaks frequently about sustainability at industry events.

Connect with Melinda Kendall:

Additional sessions presented by Melinda Kendall:
W6015 The Future and Sustainable Exhibiting