Topics Magazine Find It EXHIBITORLIVE eTrak FastTrak CTSM Certification Awards News Advertise
Best Practices in Trade Shows and Events
Conference: March 29 - April 2, 2020       Exhibit Hall: March 30 - April 1, 2020       Mandalay Bay, Las Vegas
 THURSDAY  10:00 AM - 10:45 AM
Track: Planning & Execution
R2027 45 Minute Session:
Rethink Internal Communication for Event Success
Missing boxes. Airport delays. Venue changes . . . The list of event challenges you need to communicate about internally never ends. Is this something you've integrated into your overall event communication strategy? Or have you only focused on external communications? If you aren't thinking strategically about internal communication with sales, marketing, and others, you are missing a golden opportunity. This session will help you rethink internal communications to manage risk, relay critical updates, foster collaboration, and gain executive buy-in. Join us to:
 •  Learn from real-world examples (shared by other event planners)
 •  Gain actionable insights to help elevate your internal event communications
 •  Discover effective ways to organize your event communications
 •  Receive a guide, "How to Encourage Communication Between Sales & Marketing."  

Heather Haigler, founder, WorkTrip
Heather Haigler is an event planner turned entrepreneur. After spending a decade as part of an events team responsible for more than 100 events a year, she co-founded a company dedicated to addressing the challenges that she and other event planners faced. Her flagship product, WorkTrip, lessens the pains associated with planning, executing and traveling to tradeshows, meetings and events. She is passionate about helping other event planners be more creative, strategic and successful.

Connect with Heather Haigler:

Additional sessions presented by Heather Haigler:
W6029 Delivering WOW! For Your Corporate Events with Strategy, Creativity, and Innovation
R3016 Race Opponents or Relay Team? Help Sales and Marketing Work Together for Event Success