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The Professional Development Conference for Trade Show and Corporate Event Marketing
Conference: March 29 - April 2, 2020             Exhibit Hall: March 30 - April 1, 2020             Mandalay Bay, Las Vegas
 THURSDAY  10:00 AM - 10:45 AM
Track: Planning & Execution, Core Knowledge

R2077 45 Minute Session:
How to Create Personalized Experiences in Your Exhibit
How can you attract attendees to your booth and engage your target audience? By making it personal. When you show booth visitors that you understand their specific challenges and are able to help them, you personalize the discussion. This results in better engagement, higher quality conversations, more qualified leads, and increased ROI. Learn to:
 •  Create experiences that drive quality conversations
 •  Develop unique high-, low-, and no-tech personalized engagements that build meaningful connections with attendees
 •  Personalize pre- and post-event outreach to shorten the sales cycle

Susan Kwasniak, strategy director, FreemanXP
Susan Kwasniak is a Strategy Director at Freeman, where she translates event trends and insights to develop strategies that help clients increase revenue. With over 20 years of experience creating dynamic marketing strategies in both the B2B and B2C sectors, Susan works with organizations to build emotional connections between the brand and their audience.

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