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Best Practices in Trade Shows and Events
Conference: March 29 - April 2, 2020       Exhibit Hall: March 30 - April 1, 2020       Mandalay Bay, Las Vegas
 THURSDAY  10:00 AM - 11:30 AM
Track: Marketing & Sales
Unleash the Power of Sponsorships
With the ever-expanding menu of sponsorship options available at events, trade shows, and conferences, it's more important than ever to select the sponsorship options that will be most valuable in achieving your program goals. Learn to:
 •  Evaluate and measure the value of various trade show sponsorship options
 •  Negotiate additional benefits that increase the value of your sponsorship package
 •  Work with show management to build your own custom sponsorship

Hector Garcia, CTSM Gold, marketing manager, Verizon
Hector has 15 years of experience in event marketing for construction, telecomm, and wholesale distribution companies, and through his own agency. Hector joined the corporate event marketing team at Verizon Business responsible for showcasing digital transformation solutions including 5G technology. Prior to this he led an event team as Experiential Marketing Manager for Verizon Connect, the telematics business unit. Hector is committed to supporting the event industry and currently serves on the Conference Advisory Board.

Connect with Hector Garcia:

Additional sessions presented by Hector Garcia:
W6005 Rebrand Time: Renovate and Renew - or Repurpose and Replace your Exhibits?

Deanna Krause, CTSM Gold, trade show coach, DK Consult
With 20 years of marketing experience, Deanna Krause, CTSM, Gold Level, specializes in trade shows and marketing communications. Prior to becoming a consultant, Deanna led a 16-person team in the strategic planning and execution of over 400 trade shows and events annually. She holds a bachelor's degree in marketing from Arizona State University.

Connect with Deanna Krause:

Additional sessions presented by Deanna Krause:
W2007 40 Ways to Make the Last Day of the Show Productive
W3027 Make Every Show Count: Powerful Strategies to Convert Leads to Sales