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Best Practices in Trade Shows and Events
Conference: March 29 - April 2, 2020       Exhibit Hall: March 30 - April 1, 2020       Mandalay Bay, Las Vegas
 THURSDAY  8:00 AM - 9:30 AM
Track: Marketing & Sales
Beyond the Basics of Booth Selling
Exhibiting is all about creating a customer journey to drive sales and increase brand awareness. In this session we will take booth selling to the next level and explore:
 •  Thinking of and planning the impact you will make on the customer
 •  Understanding what drives customers to your exhibit
 •  Meeting customer needs
 •  Assuring your objectives and messaging are compatible with the customer's agenda
 •  Preparing your staff to communicate with an effective focus

Mim Goldberg, CME, associate, marketech360
Mim brings to her seminars a wealth of experience due to years spent as an educator, a co-owner of Marketech360 - a company specializing in exhibit staff training and performance measurement, and speaker at EXHIBITORLIVE. She has trained staff ranging from Fortune 100 companies to entrepreneurial start-ups, providing skills and information that enabled clients to improve their results. Now as an associate, she continues to bring new thinking to those who attend her seminars.

Additional sessions presented by Mim Goldberg:
W2006 Key Ideas for Effective Exhibiting
W2018 Are You Game? New Approaches to Exhibit Staff Training
T1060 How Do You Compare with the Competition? Conduct Your Own Performance Audit (continued)
T1058 How Do You Compare with the Competition? Conduct Your Own Performance Audit