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Best Practices in Trade Shows and Events
Conference: March 29 - April 2, 2020       Exhibit Hall: March 30 - April 1, 2020       Mandalay Bay, Las Vegas
 THURSDAY  8:00 AM - 9:30 AM
Track: Marketing & Sales
No Exhibit is an Island - Building a Bridge to Success
Despite their importance, trade shows were once marketing afterthoughts. In this challenging economy, exhibiting experiences are being scrutinized. We will take what was once a "siloed" initiative and show how to integrate it into the overall marketing mix by teaching you:
 •  The importance of educating churning marketing and sales forces so they better understand the exhibits you create
 •  How to be heard by "managing out" to break through the clutter and justify spending to maximize your experience
 •  How using these tools and tips will help you progress from being a service provider to having a seat at the table

Felicia Kaban (CTSM candidate), brand manager, professional events , Johnson & Johnson Vision
Felicia started her career 17 years ago with an exhibit house before transitioning into an event marketing role with Johnson & Johnson. Her experience gives her a unique perspective and understanding of event strategy and execution. Felicia aligns her events with the overall organizational strategy and business objectives to maximize value in advancing advocacy, increasing attitudinal equity and product utilization.

Connect with Felicia Kaban:

Additional sessions presented by Felicia Kaban:
W3022R No Exhibit is an Island - Building a Bridge to Success

Kim Burkus, (CTSM candidate), VP, account director, Jack Morton
Kim has worked in a variety of roles within our exhibits specialty, and currently as Account Director she acts as a client advocate, making sure our internal teams understand our clients' objectives and that we are meeting and exceeding their expectations. Her experience over the last twenty+ years allows her to bring a production-focused sensibility to creative challenges. Kim is currently overseeing several key accounts and also supports our new business outreach.

Connect with Kim Burkus:

Additional sessions presented by Kim Burkus:
W3022R No Exhibit is an Island - Building a Bridge to Success