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The Professional Development Conference for Trade Show and Corporate Event Marketing
Conference: March 29 - April 2, 2020             Exhibit Hall: March 30 - April 1, 2020             Mandalay Bay, Las Vegas
 THURSDAY  8:00 AM - 9:30 AM
Track: Marketing & Sales, Expanded Knowledge

Use Exhibit Staff Training to Get More (and Better) Leads from Your Shows
This session will teach you how to increase exhibit ROI by training your staff to perform their best on the trade show floor. Learn to:
 •  Leverage hard data to demonstrate the value of staff training to your C-levels executives-and achieve buy-in
 •  Understand how traditional sales skills are different than trade show lead gathering and selling skills
 •  Build a holistic staff training approach into your trade show portfolio

Thea Vinereanu, Co-Founder/Chief Business Development Officer, Trade Show Stars
Co-founder of Trade Show Stars, Thea grew staffing trade shows during college into a consulting and sales training company. With almost a decade's experience in trade shows, three years were exclusively training and selling in B2C commission-only sales, and Thea still goes onto the trade show floor today. She speaks to C-levels on the value of training staff (including Entrepreneurs' Organization) and wrote The Holy Grail: The Trade Show Stars 11 Best Practices for Exhibitors.

Connect with Thea Vinereanu: