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The Professional Development Conference for Trade Show and Corporate Event Marketing
Conference: March 29 - April 2, 2020             Exhibit Hall: March 30 - April 1, 2020             Mandalay Bay, Las Vegas
 THURSDAY  3:00 PM - 3:45 PM
Track: Marketing & Sales, Core Knowledge
R359 45 Minute Session:
Marketing Intangible Products in a Small Exhibit
It's difficult to represent something that attendees can't physically see or sense-especially within a small booth space. In this session, we'll teach you how to tell your intangible product's story. Learn to:
 •  Ask your internal teams the right questions to move forward with a successful strategy and tactics
 •  Create a booth that evokes emotion with unique design, graphics, and collateral
 •  Utilize your smaller booth space to your advantage. Small CAN be big!

Gale Portwine, CTSM Gold, marketing specialist III, Aon Affinity
Gale Portwine, CTSM Gold Level Tradeshow and Event Marketing Specialist Aon Affinity Fort Washington, PA Gale has 15+ years' experience as a trade show professional, both as an in-house manager/coordinator and booth staff. He is currently a Tradeshow and Event Marketing Specialist (focusing on trade show strategy and management) at Aon Affinity, and attained CTSM Gold Level in 2015. Gale has extensive experience marketing intangible products in a small booth for software and insurance.

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