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Best Practices in Trade Shows and Events
Conference: March 29 - April 2, 2020       Exhibit Hall: March 30 - April 1, 2020       Mandalay Bay, Las Vegas
 THURSDAY  10:00 AM - 10:45 AM
Track: Exhibits, Experiences, Events
R6009 45 Minute Session:
Our Digital World: How to Stay Real and Maintain the Face in Face-to-Face
Digital communication has its benefits, but with our audiences teetering on the brink of digital fatigue, too much digital content can actually diminish your impact. Given that evolution has adapted human beings for real world encounters, physical and sensory experiences are a better way to go when you want to create strong, heartfelt connections. So put down your smart phone and look us in the eye as we show you that trust, empathy, and authenticity will drive the future of the exhibit industry. We'll share success stories and examples of both digital and non-digital activations that have delivered results. Learn to:
 •  Understand the rise of digital media and its impact on both our lives and our industry
 •  Use non-digital experiences to create a more impactful audience response
 •  Achieve winning results and avoid common pitfalls when creating exhibit engagements
 •  Successfully apply the appropriate technique to your program

Chris Mason, design director, Kubik Inc
Chris studied design in his native UK and has dedicated his 18-year career to the design of innovative experiences; building an expertise in captivating trade show environments in the B2B sector for global brands. Leading with a robust understanding of industry context, Chris's designs create purposeful environments that serve his client's objectives. His approachable and flexible nature, in both his creative style and personal disposition make him a favorite with his clients and teams.

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