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The Professional Development Conference for Trade Show and Corporate Event Marketing
Conference: March 29 - April 2, 2020             Exhibit Hall: March 30 - April 1, 2020             Mandalay Bay, Las Vegas
 THURSDAY  8:00 AM - 9:30 AM
Track: Exhibits, Experiences, Events, Expanded Knowledge

Elevate the Experience: The Intersection of Vision, Strategy and Technology
Event technology has redefined the way show organizers, attendees and exhibitors interact. The key to success is identifying clear goals of what you want attendees to know, feel and do before implementing a technology solution. You will:
 •  Learn to create a technology strategy and develop content based on your organization's vision and goals.
 •  Apply the art of storytelling to develop an emotional connection to your brand that extends beyond the event
 •  Explore how technology trends such as virtual reality, carry out A/V, project mapping, holograms, NFC, RFID and more can bring your event or exhibition to the next level  

Michael Wohlitz, senior vice president of design and delivery, Freeman
Michael Wohlitz, Senior Vice President, Design & Delivery, provides project management support and creative solutions to the account ownerships teams within Freeman. In this role, Michael and his team help increase cohesion between Sales and Operations, serving as a helpdesk for the sales process including show advance, deal design and preproduction support. Additionally the team assists in melding the strategic and creative visions with technical specificity and executable solutions.

Connect with Michael Wohlitz: