Any event plan must be measured against specific objectives to be considered successful. By aligning business and program objectives through the end result, planners can demonstrate this success. In this interactive workshop, you will learn how to:
CTSM Candidates with 5 or more years of experience may
take this session in place of certain five-digit required sessions, with prior approval.
• Set clear, measurable goals
• Connect objectives to specific metrics
• Establish priorities and realistic expectations
• Outline a consistent measurement methodology
• Analyze results and make recommendations
Examples will be shared, and please bring your own specific objectives and data to begin building your measurement program.