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Best Practices in Trade Shows and Events
Conference: March 29 - April 2, 2020       Exhibit Hall: March 30 - April 1, 2020       Mandalay Bay, Las Vegas
 SUNDAY  8:30 AM - 12:00 PM
Track: Measurement & Analytics

S1002 Half-Day Workshop:
Connect the Dots: How to Match Measurement to Business Objectives
Any event plan must be measured against specific objectives to be considered successful. By aligning business and program objectives through the end result, planners can demonstrate this success. In this interactive workshop, you will learn how to:
 •  Set clear, measurable goals
 •  Connect objectives to specific metrics
 •  Establish priorities and realistic expectations
 •  Outline a consistent measurement methodology
 •  Analyze results and make recommendations

Examples will be shared, and please bring your own specific objectives and data to begin building your measurement program.
CTSM Candidates with 5 or more years of experience may take this session in place of certain five-digit required sessions, with prior approval.

Allyson Shepherd, principal strategist, Attendee Marketing Solutions Inc.
Throughout her 15-year career, Allyson has led strategic marketing for foreign and domestic conferences with up to 50,000 participants and has been a key innovator of experiential marketing metrics. In 2010, Allyson leveraged her experience with show organizers, exhibit and event agencies and corporations to establish Attendee Marketing Solutions, Inc., an event consulting practice focused on measurement and analytics. Allyson holds a BA in Writing for Film & Television and Political Science from Syracuse University.

Connect with Allyson Shepherd:

Katharine Chestnut, CTSM Diamond, founder and chief community officer, Alkaloid Networks
With 30+ years experience, Katharine started in advertising before transitioning to client-side marketing. Strategy and measurement of her own programs became a passion. Involvement at all levels of the creative and marketing process brings a practical working knowledge to every project. Experience in a variety of industries brings inventiveness to her solutions. A contributing writer and speaker for 20+ years along with marketing consulting and owner of an Atlanta co-working office.

Connect with Katharine Chestnut:

Additional sessions presented by Katharine Chestnut:
M3029 Build a Successful Event Marketing Plan
T3015R Integrated Marketing Communications