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Best Practices in Trade Shows and Events
Conference: March 29 - April 2, 2020       Exhibit Hall: March 30 - April 1, 2020       Mandalay Bay, Las Vegas
 SUNDAY  8:30 AM - 12:00 PM
Track: Planning & Execution

S2008 Half-Day Workshop:
Ten Strategies to Generate More Top-Quality Booth Traffic
Most exhibitors agree that when it comes to booth traffic, quality trumps quantity. But slow shows rarely produce the desired value, so we can't ignore the issue of quantity completely. Instead of feeling helpless or frustrated, take responsibility for your booth traffic by stepping up your exhibiting strategy and getting your team in front of more of the right industry professionals! In this workshop, participants will:
 •  Identify 10 strategies to bring more top-quality attendees to your booth
 •  List three action steps for each strategy to guide your future implementation
 •  Work with your peers to brainstorm the specific ways you'll incorporate at least one of the strategies discussed immediately

Robyn Davis, trade show strategy specialist, Exhibitor Education by WINH
As a Trade Show Strategy Specialist, Robyn Davis is known for her fresh perspective and process-driven approach to exhibitor success. She provides strategic booth staff training and consulting services to exhibitors in industries like healthcare, construction, and technology (directly and through event organizers, like RSNA, AEM, and others). Robyn has been selected for BizBash's "500 Most Influential Event Professionals in North America" and Connect Association's "40 Under 40" lists. Her degree is in Aerospace Engineering.

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