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The Professional Development Conference for Trade Show and Corporate Event Marketing
Conference: March 29 - April 2, 2020             Exhibit Hall: March 30 - April 1, 2020             Mandalay Bay, Las Vegas
 SUNDAY  8:30 AM - 4:30 PM
Track: Planning & Execution, Expanded Knowledge
S2009 45 Minute Session:
Create Sustainable Exhibits
Are you looking for a way to align your trade show program with your company's corporate social responsibility and sustainability procedures? Learn how strategic thinking and planning can, in many cases, both increase the sustainability of your program and save money. Learn to:
 •  Align your exhibit program with your organizational values to create a unique brand experience
 •  Develop a sustainable exhibit plan to implement before, during, and after an event
 •  Select cost-efficient materials including booth structure, carpet, graphics, printing, and more

Melinda Kendall, senior vice president of sustainability, Freeman
Melinda Kendall is senior vice president of sustainability for Freeman, where she oversees and coordinates sustainability efforts across all departments and business units, in client-facing products and services, and in the logistics executing client events. Kendall is also focused on applying Freeman's knowledge and influence to help move the industry toward better environmental stewardship. She speaks frequently about sustainability at industry events.

Connect with Melinda Kendall:

Additional sessions presented by Melinda Kendall:
S6015 Exhibitscaping: The Future of Exhibits