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The Professional Development Conference for Trade Show and Corporate Event Marketing
Conference: March 29 - April 2, 2020             Exhibit Hall: March 30 - April 1, 2020             Mandalay Bay, Las Vegas
 SUNDAY  8:30 AM - 4:30 PM
Track: Planning & Execution, Expanded Knowledge
S2010 45 Minute Session:
Great Exhibiting Results Begin with You - and a One-Page Plan
The key to any successful exhibition marketing strategy is advance planning. There are so many details to address - from exhibit design to post-show lead follow-up. This session will introduce a new, streamlined approach to planning the strategies and tactics that will form the foundation of your exhibit and events program. Leave with a draft plan you can use to hit the ground running when you return home. Learn how to:
 •  Simplify your exhibit marketing planning process
 •  Turn the planning of your exhibit marketing program into an interactive process
 •  Create a formal exhibit marketing plan that your team will buy into

Marc Goldberg, CME, associate, marketech360
Marc brings his experience in exhibiting and business ownership / management to his workshops and seminars. In 1985, he founded Marketech360 that specializes performance improvement through training and measurement. . He authored Small Doesn't Mean Second Rate, the Future of Healthcare Exhibiting is Learning, in 2016 published Strategic Trade Show Success and in 2017, Tips from SCORE - a guide for small businesses management. He created the first exhibiting measurement software - Measurement Made Easy.

Connect with Marc Goldberg:

Additional sessions presented by Marc Goldberg:
M2004C Don't Skip the Meetings - Pre-, At-, and Post-: Guideposts to Success
W2005 Make Smarter Decisions to Maximize Your Show Outcomes
T1058 How Do You Compare with the Competition? Conduct Your Own Performance Audit
T1060 How Do You Compare with the Competition? Conduct Your Own Performance Audit (continued)