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Best Practices in Trade Shows and Events
Conference: March 29 - April 2, 2020       Exhibit Hall: March 30 - April 1, 2020       Mandalay Bay, Las Vegas
REGISTER
TODAY!
 SUNDAY  1:00 PM - 4:30 PM
Track: Planning & Execution

S2069 Half-Day Workshop:
Beyond the Booth Thinking: Activation-Driven Event Sponsorships
Traditional exhibits still have a place, but event sponsorship activations are here and growing as a platform to create truly immersive experiences that get people talking, interacting, learning, and sharing. Get ready to get hands-on and to be inspired by examples of real-life business-to-business event activations. Learn to:
 •  Use key insights to inform your creative approach
 •  Develop experiences with an attendee-first mindset
 •  Drive organizational change in order to receive permission to do things differently
 •  Test, evaluate, and improve your event plans over time
CTSM Candidates with 5 or more years of experience may take this session in place of certain five-digit required sessions, with prior approval.


FACULTY:
Dax Callner, strategy director, Smyle
As a strategic leader across a number of agencies, Dax Callner has over 20 years of experience developing marketing programs for some of the world's leading brands, including P&G, American Express, Facebook, GE, eBay, MasterCard, Google, Intel, Microsoft, Pitney Bowes, Motorola, Dell, Kraft, General Mills and many others. His work has included the development of multi-channel marketing campaigns, digital strategies, street-marketing initiatives, business and consumer events. Dax is also a musician who regularly performs with his original rock band, Super Jelly.

Connect with Dax Callner:
   

Additional sessions presented by Dax Callner:
M1056 Escape the Tyranny of ROI and Measure What Actually Matters
T6004 Creative Bravery: Develop BIG Ideas and Persuade Stakeholders to be BOLD
M3004 Content + Interactions: A Formula for Effective Marketing Impact