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The Professional Development Conference for Trade Show and Corporate Event Marketing
Conference: March 29 - April 2, 2020             Exhibit Hall: March 30 - April 1, 2020             Mandalay Bay, Las Vegas
SAVE YOUR
SEAT TODAY!
 SUNDAY  1:00 PM - 4:30 PM
Track: Planning & Execution, Expanded Knowledge

S2069 Half-Day Workshop:
Beyond the Booth Thinking: Activation-Driven Event Sponsorships
Traditional exhibits still have a place, but event sponsorship activations are here and growing as a platform to create truly immersive experiences that get people talking, interacting, learning, and sharing. Get ready to get hands-on and to be inspired by examples of real-life business-to-business event activations. Learn to:
 •  Use key insights to inform your creative approach
 •  Develop experiences with an attendee-first mindset
 •  Drive organizational change in order to receive permission to do things differently
 •  Test, evaluate, and improve your event plans over time

FACULTY:
Dax Callner, strategy director, Smyle
Dax Callner is Strategy Director at the London agency, Smyle. Callner has over 20-years experience developing marketing programs for some of the world's leading brands, including P&G, American Express, Facebook, GE, eBay, Salesforce, Google, Intel, Microsoft, Dell, Kraft and General Mills. His work has included the development of multi-channel marketing campaigns, digital strategies, street-marketing initiatives, business and consumer events. He's also a musician who performs regularly with his Bury St Edmunds-based rock band, Super Jelly.

Connect with Dax Callner:
   

Additional sessions presented by Dax Callner:
T3004 Content + Interactions: A Formula for Effective Marketing Impact
M1056 Escape the Tyranny of ROI and Measure What Actually Matters
M2071 Maximize Event Impact through Sales and Marketing Alignment
S6004 Creative Bravery: Develop BIG Ideas and Persuade Stakeholders to be BOLD