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The Professional Development Conference for Trade Show and Corporate Event Marketing
Conference: March 29 - April 2, 2020             Exhibit Hall: March 30 - April 1, 2020             Mandalay Bay, Las Vegas
 SUNDAY  1:00 PM - 4:30 PM
Track: Planning & Execution, Expanded Knowledge
S269 Half-Day Workshop:
Beyond the Booth Thinking: Activation-Driven Event Sponsorships
Traditional exhibits still have a place, but event sponsorship activations are here and growing as a platform to create truly immersive experiences that get people talking, interacting, learning, and sharing. Get ready to get hands-on and to be inspired by examples of real-life business-to-business event activations. Learn to:
 •  Use key insights to inform your creative approach
 •  Develop experiences with an attendee-first mindset
 •  Drive organizational change in order to receive permission to do things differently
 •  Test, evaluate, and improve your event plans over time

Dax Callner, strategist
Dax Callner is a strategist who has led strategy practices at GES, Sparks, Momentum and Jack Morton Worldwide. He has over 20 years of experience developing marketing programs for some of the world's leading brands, including P&G, American Express, GE, Nestle, Dell, AstraZenca, Google, Intel, Wendy's, Microsoft, Sony Pictures and many others.

Connect with Dax Callner:

Additional sessions presented by Dax Callner:
T304 Content + Interactions: A Formula for Effective Marketing Impact
M271 Maximize Event Impact through Sales and Marketing Alignment
M156 Escape the Tyranny of ROI and Measure What Actually Matters