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The Professional Development Conference for Trade Show and Corporate Event Marketing
Conference: March 29 - April 2, 2020             Exhibit Hall: March 30 - April 1, 2020             Mandalay Bay, Las Vegas
 SUNDAY  8:30 AM - 4:30 PM
Track: Marketing & Sales, Expanded Knowledge
Break Exhibition Attendees' Trances with the Five Es of Attendee Engagement
In today's era of fast-paced digital marketing and technology, it is becoming increasingly challenging for exhibitors to capture attendees' attention at live events. So how do you grab your audience's attention and motivate them to come out of their trance and spend quality face time at your booth? Learn to:
 •  Identify your attendees' communication style and create an engagement strategy that correlates
 •  Use your target audiences' buying motivators and drivers to inspire the design of your booth journey
 •  Compel your attendees to follow up with you after the event (rather than rely on sales staff to do the work)
 •  Allocate key roles that support attendees' journey through your exhibit
 •  Blend technology and your people to create the perfect booth engagement

Lee Ali, founder, Expo Stars Interactive
Lee Ali is the founder of Expo Stars Interactive, a fast growing global exhibition engagement company based in Manchester UK. Since establishing the company in 2007, Lee and his team now support exhibitors in over 100 cities across 53 countries to improve their exhibition engagement and achieve measurable results. Lee is also a mentor and coach for small business owners, business psychologist, a sales and communication skills trainer, and a licenced Reiki Practitioner.

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