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The Professional Development Conference for Trade Show and Corporate Event Marketing
Conference: March 29 - April 2, 2020             Exhibit Hall: March 30 - April 1, 2020             Mandalay Bay, Las Vegas
 SUNDAY  8:30 AM - 4:30 PM
Track: Marketing & Sales, Expanded Knowledge
Create Strategic MemorabilityT with Your Promotional Products
You're not getting the most out of your promotional products if you're merely giving stuff away at your booth. It's time to make your promotional products an investment rather than an expense. This session will teach you how to use giveaways in a way that creates Strategic Memorability - enabling you make a connection with your target audience and track your return on investment. Learn to:
 •  Choose promotional products that fit your specific needs
 •  Determine what will (and won't) be an effective imprint on your promotional products
 •  Measure the return on investment from your promotional product campaigns with metrics that make sense
 •  Plan the distribution of your promotional products to achieve maximum effectiveness while minimizing costs
 •  Tie your promotional products to your brand and messaging  

Rama Beerfas, chief solutions specialist, Lev Promotions
Rama Beerfas, MAS, is the Chief Solutions Specialist of Lev Promotions, a promotional marketing company founded in 2002. Lev Promotions' areas of expertise are: promotional products, trade show marketing and event marketing. She works with clients to recommend products relevant to their branding, goals and target market demographics. She earned a BA in Spanish from CSUN and a BS in Hospitality Management from UNLV. She earned her MAS and is currently working towards her CTSM.

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