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The Professional Development Conference for Trade Show and Corporate Event Marketing
Conference: March 29 - April 2, 2020             Exhibit Hall: March 30 - April 1, 2020             Mandalay Bay, Las Vegas
 SUNDAY  8:30 AM - 12:00 PM
Track: Marketing & Sales, Expanded Knowledge

S3062 Half-Day Workshop:
Humanize Your Target Audience with Attendee Personas
Are you attracting the right audience to your event? Does the experience you're creating inspire them to act? If not, attendee personas could be the key to improving the results of your next event. Personas are descriptions that represent your ideal target attendees. Once you've created personas, you can use them to guide your strategy, messaging, and overall attendee experience. In this hands-on, roll-up your sleeves workshop, you'll learn a step-by-step process to crafting personas that goes beyond traditional demographics to include awareness levels, motivations, interests, and behavioral drivers. We'll even help you to apply these techniques to your own project. Learn to:
 •  Identify your ideal audience
 •  Create robust attendee personas for your next event
 •  Incorporate persona insights into your marketing plan
 •  Use personas to drive your event strategy

Ellen Campbell-Kaminski, vice president of marketing, Exhibit Concepts, Inc.
Ellen Campbell-Kaminski is Vice President of Marketing for Exhibit Concepts, Inc. (ECI) with responsibility for branding, demand generation, content marketing, and analytics. Prior to ECI, Ellen held executive positions in marketing, strategy and business development for leading software and information services companies. Ellen holds a BA in Communications from the University of Pennsylvania and an MBA from Georgetown University. She taught at the University of Dayton and frequently speaks on transforming marketing and marketing effectiveness.

Connect with Ellen Kaminski:

Additional sessions presented by Ellen Kaminski:
M3048 Sales and Marketing Alignment: How to Get - and Stay - on the Same Page
M7005 Ready to Lead? Career Development and Transitioning to Leadership