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Best Practices in Trade Shows and Events
Conference: March 29 - April 2, 2020       Exhibit Hall: March 30 - April 1, 2020       Mandalay Bay, Las Vegas
 SUNDAY  1:00 PM - 4:30 PM
Track: Management & Leadership

S4003 Half-Day Workshop & Best Practices Session:
Build a Better RFP
This workshop is only open to client-side attendees in order to protect the frank and detailed conversations that will occur.
The workshop is closed to vendors, suppliers, and service providers and all registrants will be checked as to their company status.

If you're responsible for creating part of or a complete request for proposal but aren't completely comfortable with the process, this workshop is for you. Starting with the basics and building from there, activities in the workshop will reinforce the session content. You'll master both processes and techniques and leave with immediately usable tools that will ensure your next RFP experience is positive and productive. Learn to:
 •  Develop both concept strategy and the RFP document
 •  Identify influencers who will or should be involved in the process
 •  Improve an existing RFP document
 •  Integrate measurement for results analysis and decision making
CTSM Candidates with 5 or more years of experience may take this session in place of certain five-digit required sessions, with prior approval.

Rich Gilligan, strategic buyer of marketing sponsorships, SAP
In his career Rich been fortunate to have the opportunity to gain experience in many diverse areas of Event Marketing. He has served in the role of Exhibit, Event, and Briefing Center Manager in the Telecommunications, Pharmaceutical, Finance, and High Tech vertical markets. Rich currently serves in the role of Strategic Buyer of Marketing Sponsorships for SAP.

Connect with Rich Gilligan:

Todd Simon, chief marketing technologist, Predictive Presentation Technologies LLC
Todd Simon is currently the Chief Marketing Technologist at Predictive Presentation Technologies LLC, a company that specializes in non-linear, adaptive presentation technologies. Mr. Simon earned a degree in Psychology and Business from Emory University in Atlanta, GA, with a concentration in cogitative processing, human attention and awareness. Todd has successfully designed and implemented highly effective sales, marketing, and presentation programs for such clients as 3M, Nortel, IBM, RockTenn, Freeman, MC2, and many others.

Connect with Todd Simon:

Additional sessions presented by Todd Simon:
M3050 Focus on Attention: How to Optimize your Messaging on the Trade Show Floor
T0000 Exhibit Hall Tech Tour
T3001 Message and Media - An Overview of Presentation Delivery and Technology
W0000 Exhibit Hall Tech Tour