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The Professional Development Conference for Trade Show and Corporate Event Marketing
Conference: March 29 - April 2, 2020             Exhibit Hall: March 30 - April 1, 2020             Mandalay Bay, Las Vegas
 SUNDAY  8:30 AM - 12:00 PM
Track: Global Exhibit Marketing, Expanded Knowledge
S550 Half-Day Workshop & Authors Executive Series:
Kiss, Bow, or Shake HandsŪ: Communicating Across Cultures
Diverse languages, belief systems, business practices, and traditions can make intercultural communications exceptionally complex. This workshop will help you develop intercultural skills that will give your international exhibit program a global advantage. Discussion will include:
 •  Intercultural sales and marketing techniques
 •  Communication, presentation, and negotiation styles across cultures
 •  Perceptions of time, deadlines, and cultural orientations
 •  Views towards authority, decision-making, and conflict
 •  Variables in verbal and non-verbal communications
 •  Global motivating factors
 •  The impact of colors, graphics, symbols, and numbers
 •  Gestures, gifts, and global dining etiquette
 •  Blunders and taboos
CTSM Candidates with 5 or more years of experience may take this session in place of certain five-digit required sessions, with prior approval.

Terri Morrison, author, Kiss, Bow, or Shake HandsŪ Book Series and Digital Products
Terri Morrison's books have sold over 450,000 copies. Her bestseller Kiss, Bow or Shake HandsŪ is on INC. Magazine's "7 Best Books on How to Negotiate" list. Her new book, published by The American Bar Association, is Kiss, Bow, or Shake HandsŪ: Courtrooms to Corporate Counsels. She's not a lawyer, but the ABA is a client, along with AT&T, Accenture, American Airlines, American Express, the American Institute of CPAs, AREAA, - & hundreds more. She has appeared on CNN, NPR, the BBC...and others.

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