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The Professional Development Conference for Trade Show and Corporate Event Marketing
Conference: March 29 - April 2, 2020             Exhibit Hall: March 30 - April 1, 2020             Mandalay Bay, Las Vegas
 SUNDAY  8:30 AM - 4:30 PM
Track: Exhibits, Experiences, Events, Expanded Knowledge
S6016 45 Minute Session:
Experience Design: The Difference Between Good and Great
Design is all about solving problems. Join us as we discuss how to leverage experience design principles and embrace a proven methodology to develop creative solutions that resolve your event and exhibition challenges. Explore the creative process and find inspiration that will help you to create memorable brand experiences that last beyond the trade show floor. Learn to:
 •  Turn spaces into places using human-centered design principles
 •  Understand the importance of having a creative brief - and how to build one
 •  Apply story-making skills to bring your brand to life

Kate Silva, senior director of design innovation, Freeman
Kate seamlessly weaves her talents as an artist and designer with an unparalleled commitment to brand strategy to produce targeted, meaningful experiences for her clients. After nearly two decades of working closely with some of the world's leading brands, Kate thrives on building strategic brand solutions from the ground up. Kate's experience and unrivaled passion for her craft, allow her to consistently deliver industry-leading creative, strategy, design, and content for Fortune 500 brands.

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Anna Mader, senior director of creative, Freeman
Anna's goal is to move people (emotionally and physically). With over 12 years in the industry, working with some of the world's leading brands like Google, Adobe, LinkedIn, and Intel, Anna's an expert at taking an organization's message and objectives and turning them into something people can feel, experience, and understand. Great design is in the details. And she's all up in them.

Connect with Anna Mader: