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The Professional Development Conference for Trade Show and Corporate Event Marketing
Conference: March 29 - April 2, 2020             Exhibit Hall: March 30 - April 1, 2020             Mandalay Bay, Las Vegas
 SUNDAY  8:30 AM - 4:30 PM
Track: Exhibits, Experiences, Events, Expanded Knowledge
S6021 Best Practices Session:
Create a Strategic Attendee Journey to Maximize Success
Comcast Business' exhibiting approach is a highly strategic business funnel that expertly leverages a mix of behavioral science and trending technology. The program draws and qualifies large numbers of attendees - then transitions those who are qualified into a branded environment where they experience relevant content. Leave ready to customize Comcast Business' approach to your own program. Learn how Comcast Business:
 •  Aligns its in-booth activities with its business goals
 •  Screens and transitions attendees
 •  Financed its shift in approach by allocating its budget differently
 •  Measures results

Kate Kloss, director of experiential marketing, Comcast Business
As Director of Experiential Marketing for Comcast Business, Kate Kloss leads event marketing, sponsorships, sports partnerships, and the Executive Briefing Center program, providing immersive environments that demonstrate Comcast Business' end-to-end solution capabilities. Prior to Comcast, Kate was Senior Events Manager at Motorola, leading and executing Connected Home's global events portfolio. While serving as event marketing lead in various companies from 2000 - 2019, Kate has specialized in tradeshow/event management, multimedia productions, and go-to-market strategy.

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James Morris, director of client development, Impact XM
James Morris brings seventeen years of progressively effective leadership and management to Impact-XM, a global experiential agency. His work reflects innovative organizational development and sound fiscal strategies. As the Director of Client Development, James focuses on helping Fortune 100 clients to recognize better results through strategy development, process improvements and implementation. His client relations historically yield strong results. James holds an MBA in International Business.

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Additional sessions presented by James Morris:
M6086 Capture Physicians' Hearts and Minds (and Stay Compliant) at Conventions