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The Professional Development Conference for Trade Show and Corporate Event Marketing
Conference: March 29 - April 2, 2020             Exhibit Hall: March 30 - April 1, 2020             Mandalay Bay, Las Vegas
 SUNDAY  8:30 AM - 4:30 PM
Track: Exhibits, Experiences, Events, Expanded Knowledge
S6027 45 Minute Session:
Integrating Media so It Works for You (And Your Audience)
Cutting-edge, eye-catching media and engaging experiential technologies have curb appeal, but are they exhausting your budget (and your audience) without producing results? Learn how to successfully integrate media into your exhibits and events - media that works for your audience and your brand. This session's focus on creating cohesive and impactful experiences will help you build a better media strategy. Learn:
 •  How to select media that is appropriate for your audience and goals
 •  How to develop media solutions that are consistent with your message and design
 •  When to involve your exhibit agency and in what capacity
 •  What your exhibit agency's role and responsibilities should be in sourcing media vendors  

Adam Karns, executive vice president, Elevation3D
Adam brings over a decade of experience in strategically leading face-to-face marketing programs and events. His passion for understanding his clients' goals and exceeding their expectations has allowed him to forge long-lasting client partnerships in various markets, including healthcare, retail, and technology. His keen strategic insights and mindful approach to innovation inspire internal, client, and vendor teams.

Connect with Adam Karnes:

Dana Esposito, vice president of creative services, Elevation3D
Actively engaged in numerous industry and educational organizations, Dana is a creative leader in the experiential marketing industry. With over 23 years of exhibit design and trade show industry experience, she has been recognized with awards such as the EDPA Designer of the Year and the 2017 Star Award. Dana leads the Elevation3D Creative Services team, providing strategic design solutions focused on solving clients' specific needs and problems with remarkable designs and memorable audience engagement.

Connect with Dana Esposito: