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The Professional Development Conference for Trade Show and Corporate Event Marketing
Conference: March 29 - April 2, 2020             Exhibit Hall: March 30 - April 1, 2020             Mandalay Bay, Las Vegas
 SUNDAY  8:30 AM - 4:30 PM
Track: Exhibits, Experiences, Events, Expanded Knowledge
S6030 45 Minute Best Practices Session:
The True Fitness Booth Experience: Activate a More Personal, Approachable, Human Live Event
True Fitness's largest trade show of the year was the perfect opportunity to launch the company's updated brand image. Key attributes such as approachable, integrity, and human, were activated LIVE using three key experiential tactics: Concept Integration, Atmosphere Modulation, and One-on-One Immersion. This best practices case study will teach you to:
 •  Use purposeful environmental design to create a more impactful experience
 •  Control your exhibit environment to add personality, depth, and increase attendee receptivity
 •  Energize your brand ambassadors by providing attentive, face-to-face engagement

Jennifer Knapp, vice president of business development, ITC
Jennifer has enjoyed over 30 years in the experiential and event production industry. She has worked with client organizations nationwide assisting them with informing, inspiring and motivating audiences through impactful live events. Jennifer joined ITC 13 years ago after 10 years with a leading meeting, event and destination management company and a 10 year stint as a successful hotel sales and marketing professional. Jennifer was intimately involved with the True Fitness project from its inception.

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Dave Boser, vice president of technology integration, ITC
Dave started his career as a trouring musician from 1987-2000, before transitioning to agency life in 2000. As a talented lighting and production designer, Dave elevates every meeting, event and trade show experience he touches. Dave preaches the Production Agency gospel to young generations of aspiring designers. Don't be surprised to see Dave performing in a local cover band in your home town.

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