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The Professional Development Conference for Trade Show and Corporate Event Marketing
Conference: March 29 - April 2, 2020             Exhibit Hall: March 30 - April 1, 2020             Mandalay Bay, Las Vegas
 SUNDAY  8:30 AM - 4:30 PM
Track: Exhibits, Experiences, Events, Expanded Knowledge
S6031 45 Minute Session:
The Future of Corporate Events - and the Death of Over-Programming
According to a study conducted by Microsoft, the average human being now has an attention span of just eight seconds. Are you over-programming and overwhelming your attendees? Join us to discuss trends and emerging programming techniques that overcome this challenge. Our discussion will include new modes of engagement, micro-experiences, and crowdsourcing. We'll explore:
 •  New models of interaction that bring personalized engagement to life
 •  How to leverage micro-experiences and targeted content to speak to your audience
 •  Approaches that combat over-programming

Kalyn Rozanski, CEO/managing partner, EBCO Trends
Kalyn Rozanski is an accomplished trend expert known for her vision and insights. Kalyn uses her expertise to share emerging patterns in consumer and market behavior across categories and industries, as well as interpreting and communicating what those patterns will mean to your brand. She has predominantly worked with the Fortune 1000 - companies such as P&G, Johnson and Johnson, Fiat Chrysler and Starbucks.

Connect with Kalyn Rozanski:

Erin Mays, CEO/managing partner, EBCO Trends
Erin Mays is a consumer insight and innovation expert, with a background in design, anthropology, and business. She develops and oversees comprehensive programs for clients that uncover insights and information (through deep analysis) to inspire and drive action using innovative deliverables and platforms. Her work has taken her to over 20 countries and across industries. Erin's clients include some of the largest brands in the world-including Samsung, P&G, Starbucks, GSK, Bissell, J&J and Fiat Chrysler.

Connect with Erin Mays: