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Best Practices in Trade Shows and Events
Conference: March 29 - April 2, 2020       Exhibit Hall: March 30 - April 1, 2020       Mandalay Bay, Las Vegas
 SUNDAY  8:30 AM - 4:30 PM
Track: Exhibits, Experiences, Events

S6080 All-Day Workshop & Authors Executive Series:
The Theater of Events: Increase Event Impact through Creative Thinking
If exhibitions are theater and each venue is a stage, what is the best way to tell your story and elicit the desired response from your audience? This interactive workshop will challenge you to use design, branding, sponsorship, and face-to-face interaction to create an environment of trust that engages and educates your audience. We'll share a structured planning process you can use to inspire new ideas. Practice applying creative thinking to your own case studies and create a concrete solution you can take home and use. Leave with creative thinking tools you can apply to any event. Learn to:
 •  Evoke an emotional response from attendees regardless of the venue type or space size
 •  Integrate your engagement approach with the event theme
 •  Use storyboarding to plan how you will increase engagement

Dianne Devitt, chief experience officer, The DND Group
Dianne Budion Devitt is a Speaker, Consultant, Educator and Producer. An expert in experience design, she is known for her unique style blending creativity, vision and leadership after 25 years in all areas of meetings and events. Dianne teaches workshops on experience design and created the "Sense Up Summit." She is the past President of ILEA and MPI NYC and the author of What Color is Your Event?, Dianne regularly contributes articles to industry publications.

Connect with Dianne Devitt:

Additional sessions presented by Dianne Devitt:
M6081 Generate Creative Ideas to Maximize Attendee and Sponsor Engagement