How meaningful are the metrics that you're able to demonstrate to your organization? Does the data you derive truly drive your company's event program decision making? Join us to hear the details of one company's journey from providing basic metrics to establishing a customized evaluation process that incorporates a cohesive commercial technology stack of lead capture, marketing automation, and CRM platforms. This approach, implemented during the annual planning and budgeting of the events program, resulted in robust reporting that quantified the impact delivered. Learn how to:
• Determine which metrics matter most within your organization, rather than simply collecting "data"
• Start simple if you don't already have metrics reporting process in place - and then grow your program in a way that is both automated and purposeful
• Educate key stakeholders and gain buy-in from leadership to obtain their participation in your data-driven decision-making process