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Best Practices in Trade Shows and Events
Conference: March 29 - April 2, 2020       Exhibit Hall: March 30 - April 1, 2020       Mandalay Bay, Las Vegas
 TUESDAY  3:45 PM - 5:15 PM
Track: Measurement & Analytics
Track Your Attendees' Journeys - Then Use Your Data to Improve Future Exhibits and Events
Collecting data onsite at your exhibits and events can provide valuable insights into attendees' interests, likes, and dislikes. And thanks to the wide range of tools and techniques available, every touch on an event app - and every movement on the floor - can be tracked. Even better, the analysis of the data you collect can be used to create better, more personalized marketing at future events. Join us for an overview of data collection options, and to learn how to use them effectively. You will:
 •  Experience a wide range of cutting-edge data collection tools and techniques including beacons, Radio Frequency Identification (RFID), Near-Field Communication (NFC), Light Detection and Ranging (LIDAR), event apps, polling, social media analysis, facial recognition, and more
 •  Learn to use the data you collect to improve future exhibits and events
 •  Receive useful links, demos, and ideas

Corbin Ball, CSP, CMP, DES, CEO, Corbin Ball Associates
Corbin Ball, CSP, CMP, DES, MS is an international speaker, consultant and writer helping clients worldwide use technology to save time and improve productivity.. Corbin is a 2018 inductee into the Event Industry Council's Hall of Leaders, the most prestigious honor in the exhibitions and events industry. Corbin has been named as one of "The 25 Most Influential People in the Meetings Industry" five times by Successful Meetings/MeetingNews magazines.

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