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Best Practices in Trade Shows and Events
Conference: March 29 - April 2, 2020       Exhibit Hall: March 30 - April 1, 2020       Mandalay Bay, Las Vegas
 TUESDAY  8:30 AM - 9:15 AM
Track: Measurement & Analytics

T1053 45 Minute Session:
Track and Optimize Event ROI and Contribution to Revenue
Are you able to measure your events' contribution to your company's revenue? In this session, we will share how smart marketers are meeting this challenge. Learn:
 •  Pre-, during-, and post-event tactics you can use to effectively measure and report event revenue impact
 •  Why executive buy-in and cross-functional collaboration between sales, marketing, and marketing operations are critical to your success
 •  How to leverage pre-event marketing technology stack planning and preparation
 •  What you need to do post-event
 •  The importance of measuring content effectiveness

Victor Kippes, CEO, Validar Inc.
Victor Kippes is CEO of Validar Inc., a B2B lead management company that specializes in events. Validar's value proposition is based upon Victor's experience as a receiver of leads. He has been in a sales role for over 20 years both as a direct contributor and as the leader of a large enterprise sales team. He understands very well the challenges marketing and sales leaders face specific to event based demand generation and lead management.

Connect with Victor Kippes:

Additional sessions presented by Victor Kippes:
M1046 How to Measure ROI for Exhibits and Events