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The Professional Development Conference for Trade Show and Corporate Event Marketing
Conference: March 29 - April 2, 2020             Exhibit Hall: March 30 - April 1, 2020             Mandalay Bay, Las Vegas
SAVE YOUR
SEAT TODAY!
 TUESDAY  3:45 PM - 4:30 PM
Track: Measurement & Analytics, Expanded Knowledge

T1060 Half-Day Workshop
How Do You Compare with the Competition? Conduct Your Own Performance Audit (continued)
This is part two of a two-part workshop. Part one, T1058 at 10:00am, must also be taken.
This workshop is limited to 15 registrants.


A visual audit that assesses your exhibit, staff, and marketing is a great way to evaluate your exhibit's performance versus your competitors. This three-part program will include: a 90-minute overview, a 45-minute small-group (plus mentor) exercise on the EXHIBITORLIVE show floor, and 45-minutes of feedback and evaluation. Learn to:
 •  Understand the difference between quantitative and qualitative metrics
 •  Conduct a visual audit
 •  Write an audit report - and use the results to improve your results at future trade shows

FACULTY:
Marc Goldberg, CME, associate, marketech360
Marc brings his experience in exhibiting and business ownership / management to his workshops and seminars. In 1985, he founded Marketech360 that specializes performance improvement through training and measurement. . He authored Small Doesn't Mean Second Rate, the Future of Healthcare Exhibiting is Learning, in 2016 published Strategic Trade Show Success and in 2017, Tips from SCORE - a guide for small businesses management. He created the first exhibiting measurement software - Measurement Made Easy.

Connect with Marc Goldberg:
 

Additional sessions presented by Marc Goldberg:
M2004C Don't Skip the Meetings - Pre-, At-, and Post-: Guideposts to Success
W2005 Make Smarter Decisions to Maximize Your Show Outcomes
T1058 How Do You Compare with the Competition? Conduct Your Own Performance Audit
S2010 Great Exhibiting Results Begin with You - and a One-Page Plan

Mim Goldberg, CME, associate, marketech360
Mim brings to her seminars a wealth of experience due to years spent as an educator, a co-owner of Marketech360 - a company specializing in exhibit staff training and performance measurement, and speaker at EXHIBITORLIVE. She has trained staff ranging from Fortune 100 companies to entrepreneurial start-ups, providing skills and information that enabled clients to improve their results. Now as an associate, she continues to bring new thinking to those who attend her seminars.

Additional sessions presented by Mim Goldberg:
M3013C Beyond the Basics of Booth Selling
T1058 How Do You Compare with the Competition? Conduct Your Own Performance Audit
S2018 Are You Game? New Approaches to Exhibit Staff Training
S2006 Key Ideas for Effective Exhibiting

Holly Sherrill, president and CEO, marketech360
Holly Sherrill, President and CEO of Marketech360. Holly is a veteran trade show expert, bringing over 25 years' experience in experiential marketing to trade shows. Holly's specialties include; exhibit staff training, strategic planning and consultation, quantifiable objective setting, ROI tools and execution. Holly sits on the board of AWIB, is a member of The NAWBO, Alabama Women in Business (AWIB) and The Women's Network (TWN). Holly holds an MBA from Mercer University in Atlanta, GA.

Connect with Holly Sherrill:
       

Additional sessions presented by Holly Sherrill:
W3053 Creating Dynamic Demos
T1058 How Do You Compare with the Competition? Conduct Your Own Performance Audit
S2012 Use Interactives to Drive Better and More Qualified Traffic to your Exhibit
S2006 Key Ideas for Effective Exhibiting