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The Professional Development Conference for Trade Show and Corporate Event Marketing
Conference: March 29 - April 2, 2020             Exhibit Hall: March 30 - April 1, 2020             Mandalay Bay, Las Vegas
 TUESDAY  8:00 AM - 11:30 AM
Track: Measurement & Analytics, Expanded Knowledge

T110 Half-Day Workshop & Best Practices Session:
Lean Six Sigma Orange Belt: Part I
Take sessions T110, W111, W112 and R113 in sequential order to earn your Six Sigma Orange Belt Certification.

Lean Six Sigma measurement and analysis techniques eliminate waste, improve quality and help sales and marketing professionals realize millions of dollars of increased revenues and cost savings every year. Learn how to use Lean Six Sigma to make informed trade show marketing decisions and sharpen your project management skills. Part I topics:
 •  Overview of Lean Six Sigma, Shingo Model and DMAIC
 •  Define the system, the voice of the customer and their requirements, the project goals and the types of initiatives used in Lean Six Sigma

Marty Smith, president, BuyingBehaviorMETRICS
Marty is considered a leading subject matter expert regarding Continuous Improvement (CI) in Purchase Experience environments. He attained the level of Lean Six Sigma Master Black Belt Sensei and is an expert in analysis and experimentation in these complex, chaotic environments. He has helped corporations implement CI methodology in areas ranging from accounting to warehousing in order to maximize return on investment (ROI). He has published THE NEW EXHIBITOR and Orange Belt for Exhibitors.

Connect with Marty Smith:

Additional sessions presented by Marty Smith:
R113 Lean Six Sigma Orange Belt: Part IV
W111 Lean Six Sigma Orange Belt: Part II
W112 Lean Six Sigma Orange Belt: Part III
S108 Lean Six Sigma White Belt for Exhibitors