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The Professional Development Conference for Trade Show and Corporate Event Marketing
Conference: March 29 - April 2, 2020             Exhibit Hall: March 30 - April 1, 2020             Mandalay Bay, Las Vegas
 TUESDAY  10:00 AM - 10:45 AM
Track: Measurement & Analytics, Core Knowledge
T154 45 Minute Session:
Exhibitor Checklist: Measurement 101
Metrics that prove the value of your exhibit program can help you earn a budget increase, garner internal support, and demonstrate the positive impact you make on your organization's business goals. Getting started with exhibit measurement doesn't have to be difficult. In this session, you will learn to:
 •  Develop an exhibit measurement strategy that will advance your organization's business goals
 •  Diversify your data collection beyond lead retrieval, email marketing, and social media, to evolve your exhibit strategies
 •  Demonstrate ROI, attendee engagement, and other metrics that matter to your stakeholders

Neil Bufkin, director of sales operations and exhibitor sales, Freeman
Neil Bufkin is Director, Sales Operations at Freeman, where he works to empower our exhibiting customers and sales teams to achieve their goals together. Through design thinking, strategic planning, process development, product management, training deployment, and anything else needed to move our world forward, support the growth of everyone around him. Neil has over a decade of experience in the world of exhibits and leadership.

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