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Best Practices in Trade Shows and Events
Conference: March 29 - April 2, 2020       Exhibit Hall: March 30 - April 1, 2020       Mandalay Bay, Las Vegas
 TUESDAY  10:00 AM - 11:30 AM
Track: Planning & Execution
The Nuts and Bolts of Budgeting for Results
Armed with a well-organized approach to budgeting, you can enjoy successful money management. In this session you'll learn to:
 •  Use basic measurement tactics for establishing budget-based goals as benchmarks for long-term planning.
 •  Create and use budget templates that work FOR you
 •  Estimate the costs of an exhibit and its related expenses
 •  Find creative ways to drive down costs
 •  Publish your results

Kimberly Kee, event marketing manager, Jeppesen (Boeing Global Services)
Kimberly manages the event marketing program at Jeppesen, a division of Boeing Global Services, for the Americas. Prior to joining Jeppesen, Kimberly operated a variety of event and trade show programs as both a vendor and client. With more than 28 years of diverse experience, Kimberly has been called the Evel Knievel of event marketing with a reputation for challenging standards and creating memorable event experiences. She has been a speaker at Exhibitor since 1999.

Connect with Kimberly Kee:

Additional sessions presented by Kimberly Kee:
S2002 Stop Wasting Time - Organize Your Planning with Templates
M6008R From Marketing to Measurement: 10 Steps to a Great Corporate Event