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Best Practices in Trade Shows and Events
Conference: March 29 - April 2, 2020       Exhibit Hall: March 30 - April 1, 2020       Mandalay Bay, Las Vegas
 TUESDAY  8:30 AM - 9:15 AM
Track: Planning & Execution
T2024 45 Minute Session:
The Essential Elements of Exhibit Planning
Exhibiting at a trade show requires major investments in time, energy, and resources. Before you pack your crates and monogram the swag, you need to take a step back and ask yourself some key questions. What kind of experience do you want to deliver? How can you make an impact on attendees? How do you make sure your show participation is successful? Learn to:
 •  Understand what the show attendees need - and create an exhibit that delivers a relevant experience
 •  Select the right exhibit solutions. This includes utilizing a rental or custom design, and selecting your graphics and technology
 •  Develop a communications/action plan to deploy before, during, and after the show

Melinda Cragan Lindland, senior vice president of business development, Freeman
Melinda is the head of the NY office for Freeman, and she also leads the corporate account sales team, driving the go to market strategy for the company's exhibit practice. She has been with Freeman for three years, and she is a proud industry veteran with over 20 years of event and exhibit experience. Melinda's team at Freeman sits all across the US and delivers exhibit and corporate event projects for Fortune 1000 clients.

Connect with Melinda Cragan Lindland:

Kevin Staples, senior director of business development, Freeman
Kevin Staples is Senior Director, Business Development at Freeman. He has more than 14 years of experience in face-to-face marketing, including trade shows, product launches, corporate events and permanent installations across a variety of industries such as Oil & Gas, Technology, Aerospace and Defense, and Manufacturing. Previously Kevin worked for Bell Helicopter and Textron, managing the global trade show program as well as sponsorships and events for all of the Textron Companies.

Connect with Kevin Staples: