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Best Practices in Trade Shows and Events
Conference: March 29 - April 2, 2020       Exhibit Hall: March 30 - April 1, 2020       Mandalay Bay, Las Vegas
 TUESDAY  8:00 AM - 9:30 AM
Track: Marketing & Sales
One Size Doesn't Fit All: Choosing the Right Sponsorships to Support Your Exhibiting Goals
Maximizing your results at trade shows sometimes requires investing in sponsorships. With so many choices, how do you choose the right sponsorship opportunities and assure they align with your company's goals? In this session, you'll:
 •  Explore trends identified in the Center for Exhibition Industry Research's (CEIR) landmark study on business-to-business exhibition sponsorship practices
 •  Benchmark your own practices against CEIR findings
 •  Share your experiences and learn from your peers' experiences
 •  Brainstorm on how to select the sponsorships that best meet your organization's needs
 •  Leave with ideas that will enhance your approach to sponsorships  

Nancy Drapeau, PRC, senior director of research, Center for Exhibition Industry Research
A 27-year market research veteran, with over 20 years in the trade show sector. As CEIR's VP of Research, she conducts industry wide studies on the exhibition industry, providing insights and advice for exhibitors and other industry stakeholders. She is an AC Nielsen Burke Institute trained focus group moderator, holds a BA in Government from Georgetown University and a Masters in Advanced European and International Studies from l'Institut Européen des Hautes Études Internationales.

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