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The Professional Development Conference for Trade Show and Corporate Event Marketing
Conference: March 29 - April 2, 2020             Exhibit Hall: March 30 - April 1, 2020             Mandalay Bay, Las Vegas
 TUESDAY  8:00 AM - 9:30 AM
Track: Marketing & Sales, Core Knowledge
T3007C Advanced Learning Session:
Creative Thinking to Reinvigorate Your Program
It's easy to get into a rut with your trade show marketing. This session is for marketers who are ready to break out of their routine and shake up their program with new marketing approaches. Through examples of innovative marketing techniques both on and off the show floor, you'll learn:
 •  The value of thinking marketing first, exhibit design second
 •  Techniques and exercises that drive creative thinking and innovative solutions
 •  The importance of reality-checking your ideas against your objectives

Tom Frisby, vice president of creative design, Impact XM
Thomas Frisby is the leader of Impact XM's team of Creative Idea Shapers & Strategists. From ideation and brand immersion to integrated marketing and measurement, Thomas harnesses innovation to create meaningful connections. During his 25-year career, he's been called, "Change Agent", "Trend Setter" and "Rule Breaker". An award-winning visionary, Thomas has been a member of the EXHIBITOR faculty for almost a decade and has also presented and/or taught at the industry's largest events and associations.

Connect with Tom Frisby:

Additional sessions presented by Tom Frisby:
T5013 Trends with Benefits: What the World is Talking About
W3007C Creative Thinking to Reinvigorate Your Program