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Best Practices in Trade Shows and Events
Conference: March 29 - April 2, 2020       Exhibit Hall: March 30 - April 1, 2020       Mandalay Bay, Las Vegas
 TUESDAY  3:45 PM - 5:15 PM
Track: Marketing & Sales
T3007R Advanced Learning Session:
Creative Thinking to Reinvigorate Your Program
It's easy to get into a rut with your trade show marketing. This session is for marketers who are ready to break out of their routine and shake up their program with new marketing approaches. Through examples of innovative marketing techniques both on and off the show floor, you'll learn:
 •  The value of thinking marketing first, exhibit design second
 •  Techniques and exercises that drive creative thinking and innovative solutions
 •  The importance of reality-checking your ideas against your objectives

Tom Frisby, principal & creative consultant, think(form)
Tom Frisby, principal & creative consultant, think(form)

Connect with Tom Frisby:

Additional sessions presented by Tom Frisby:
W5013 Trends with Benefits: What the World is Talking About