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The Professional Development Conference for Trade Show and Corporate Event Marketing
Conference: March 29 - April 2, 2020             Exhibit Hall: March 30 - April 1, 2020             Mandalay Bay, Las Vegas
 TUESDAY  10:00 AM - 11:30 AM
Track: Marketing & Sales, Expanded Knowledge

T304 Advanced Learning Session:
Content + Interactions: A Formula for Effective Marketing Impact
In our digitally enabled, socially integrated world, marketing has evolved beyond one-way communications distributed via mass media. In this session, marketing consultant Dax Callner will introduce new approaches that connect content development and interaction strategies to effectively impact audiences across multiple channels, including events, social, digital and traditional media. The session will focus on:
 •  Implementing "story led" marketing strategies
 •  Cross-channel, trans-media communication planning
 •  Content creation, distribution and promotion approaches
 •  Interaction strategies that propel consumer relationships
CTSM Candidates with 5 or more years of experience may take this session in place of certain five-digit required sessions, with prior approval.

Dax Callner, strategist
Dax Callner is a strategist who has led strategy practices at GES, Sparks, Momentum and Jack Morton Worldwide. He has over 20 years of experience developing marketing programs for some of the world's leading brands, including P&G, American Express, GE, Nestle, Dell, AstraZenca, Google, Intel, Wendy's, Microsoft, Sony Pictures and many others.

Connect with Dax Callner:

Additional sessions presented by Dax Callner:
S269 Beyond the Booth Thinking: Activation-Driven Event Sponsorships
M271 Maximize Event Impact through Sales and Marketing Alignment
M156 Escape the Tyranny of ROI and Measure What Actually Matters