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The Professional Development Conference for Trade Show and Corporate Event Marketing
Conference: March 29 - April 2, 2020             Exhibit Hall: March 30 - April 1, 2020             Mandalay Bay, Las Vegas
 TUESDAY  3:45 PM - 5:15 PM
Track: Marketing & Sales, Expanded Knowledge

Effective Use of Social Media in Face-to-Face Marketing
Social media is changing and evolving so fast that corporate America can't keep up with it. And, while it's important to know what's the latest and greatest in social media, it's even more valuable to know what will be meaningful to your audience versus what is mere hype. In this session, you will:
 •  Learn what, in terms of social media, is relevant to driving bottom line impact on the show floor
 •  Identify the latest social media platforms and learn how they are best applied to face-to-face marketing
 •  Explore standout examples of social media used as part of a face-to-face marketing program
 •  Discuss the importance of advances in social network live streaming such as Facebook Live and Twitter Periscope

Rick Stoner, vice president of sales and client strategy, Derse
As Vice President of Sales and Client Strategy at Derse, Rick Stoner manages the Client Strategic Services (CSS) department, leads large New Business Development (NBD) efforts and oversees retention and growth strategies for key clients. Prior to joining Derse, Rick worked for ten years at advertising agencies in Chicago and Milwaukee in social media, public relations and new business development roles.

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