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The Professional Development Conference for Trade Show and Corporate Event Marketing
Conference: March 29 - April 2, 2020             Exhibit Hall: March 30 - April 1, 2020             Mandalay Bay, Las Vegas
 TUESDAY  10:00 AM - 11:30 AM
Track: Exhibits, Experiences, Events, Expanded Knowledge

T6013 Authors Executive Series:
Creating Innovative Exhibit and Event Experiences (continued)
Attendees must register for both this session and T6012, offered 8:00 AM - 9:30 AM. This is a three-hour session with a break.

Looking for new ways to attract and engage customers? This session for designers and marketers interested in differentiating their marketing experiences will inspire practical, new ideas that will enhance your exhibits and other marketing events. In this two-part session, author Jim Gilmore will share specific tools for staging experiences in truly compelling ways. Learn to:
 •  "Experientialize" goods and services
 •  Hit the "sweet spot" across four experiential realms
 •  Theme any experience
 •  Direct staff to play their assigned roles
CTSM Candidates with 5 or more years of experience may take this session in place of certain five-digit required sessions, with prior approval.

Jim Gilmore, co-founder, Strategic Horizons LLP and co-author of "The Experience Economy", "Authenticity" and "Look"
Jim Gilmore, co-founder, Strategic Horizons LLP, is co-author of "The Experience Economy," "Authenticity," and "Look." He teaches in the Design & Innovation Department of the Weatherhead School of Management at Case Western Reserve University.

Connect with Jim Gilmore:

Additional sessions presented by Jim Gilmore:
M4004 Critical Issues in Managing Trade Shows Today
M6018 Experience Design: Attitudes, Tools, and Skills
M6019 The State of the Experience Economy
T6012 Creating Innovative Exhibit and Event Experiences