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Best Practices in Trade Shows and Events
Conference: March 29 - April 2, 2020       Exhibit Hall: March 30 - April 1, 2020       Mandalay Bay, Las Vegas
 TUESDAY  4:15 PM - 5:00 PM
Track: Exhibits, Experiences, Events
T6014 45 Minute Session:
Engagement: Rethinking Design from the Inside-Out
We all aspire to create exhibits that drive engagement with our target audiences. However, engagement only occurs when you provide a purpose or reason for prospects to develop a relationship, or share information, with your company. While the look of your exhibit is important, even the best design can fall flat if there is no reason to engage. This session is for marketers who believe engagement should drive and integrate with design to create a cohesive and immersive brand experience. Learn to:
 •  Identify the best way to engage your target audiences
 •  Use engagement to create a destination on the show floor
 •  Identify needs that attendees may not know they have
 •  Recognize when you don't need high-tech digital engagements
 •  Select an engagement that achieves your end goal rather than copying the "shiny thing" that someone saw at another booth
 •  Avoid common pitfalls
 •  Extend engagement beyond the show floor

Matt Black, managing director, rivetENG-an experiential agency
A 20+ year Experiential Agency veteran, Matt Black brings a perspective to live event and trade show engagement focusing on entertainment, interactivity and education. Having produced over 4000 live events thus far, Matt has a unique perspective into attendee and participant pitfalls as well as areas for successful and memorable engagements. With a strong background in the B to C space, Matt focuses on the human element using that to grab attendees attention and interaction.

Connect with Matt Black:

Jeff Smith, executive producer, Exhibitus
Jeff Smith, executive producer, Exhibitus

Connect with Jeff Smith: