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Best Practices in Trade Shows and Events
Conference: March 29 - April 2, 2020       Exhibit Hall: March 30 - April 1, 2020       Mandalay Bay, Las Vegas
 TUESDAY  3:45 PM - 5:15 PM
Track: Exhibits, Experiences, Events
T6025 Best Practices Session:
Create Unforgettable Experiences: Five Lessons for Immersive Experience Creators
Events and experiential marketing are being transformed by immersive technologies such as mixed reality (MR), augmented reality (AR), and virtual reality (VR). However, what ultimately makes or breaks an attendees' experience can be as basic as traffic flow or the color of your carpet. This session will help you produce unforgettable experiences while reducing the risk of using cutting-edge technology. Marketers who build immersive experiences will benefit from these five critical lessons, learned through years of both experimentation and executing large AR and VR deployments. Explore:
 •  Content: best practices in adapting and developing net-new immersive content
 •  Devices: which technologies work best when put to the test
 •  Integration: how to adapt and integrate technology to achieve ultimate immersion
 •  Personalization: approaches to target specific attendees and customize content
 •  Insights: how analytics can inform and transform your experiences

Nik Garkusha, head of business and co-founder, Eufore LLC
As a former tech industry exec, speaker, and evangelist for companies such as Hewlett Packard Enterprise, HP, and Microsoft, Nik is now applying his 20+ years of marketing and product experience to his own venture: Eufore immersive experience platform. Nik and his team innovate with content delivery, personalization, using analytics & AI, and occasional mind-boggling hack or two in order to push the limits of what's possible with experiential marketing.

Connect with Nik Garkusha:

Additional sessions presented by Nik Garkusha:
M2070 The Trade Show Technology Innovation Lab