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Best Practices in Trade Shows and Events
Conference: March 29 - April 2, 2020       Exhibit Hall: March 30 - April 1, 2020       Mandalay Bay, Las Vegas
 TUESDAY  7:30 AM - 9:30 AM
Track: Exhibits, Experiences, Events

T6046 Field Trip:
ExhibitDASH! - Fun Run/Walk Learning Tour
Appropriate running gear and shoes required. Limited to 24 registrants. Registration includes water and a pre-run snack.

Learn while we explore Las Vegas together! This innovative 5K run/walk tour explores the parallels between Las Vegas' past and present - and your exhibit. Visit many of the city's most famous sites while you enjoy a fun workout. We'll make multiple stops and runners of all abilities are encouraged to join in the fun. Our discussion will include signage, lighting, and location. Learn:
 •  How the Las Vegas Strip's evolution relates to your exhibit
 •  What works, what doesn't - and why
 •  Techniques to attract attendees
 •  The power of live performance
 •  New ideas to create compelling experiences
 •  The benefits of themed design

Errol Ahearn, vice president of global design, GES
Errol Ahearn is the VP of Global Design for Global Experience Specialists (GES). He's a creative strategist, industry speaker and an award winning creative director who manages a specialized network for designers. For the past 25 years his teams have supported clients in the areas of Healthcare, Aerospace, and Technology. For over 10 years Errol has traveled extensively around the globe supporting clients and researching for the latest exhibition trends.

Connect with Errol Ahearn:

Additional sessions presented by Errol Ahearn:
M6020R The @show Experience: Understand the Essentials of Exhibit Design
S5008 International Exhibiting - A Primer for Success

Mark Tedesco, creative director, GES
Mark is the Creative Director of the Boston division of GES and responsible for a local, multi-disciplinary team of designers as well as the creative direction of network wide. Responsibilities include design execution and creative direction of the design team and outside partnering agencies. Specialties include International and Domestic Health Care exhibiting, Experiential Interactive technology, and Trade Show and Event trends. Over 20 years of industry experience designing exhibit architecture and crafting experiential solutions.

Connect with Mark Tedesco: