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The Professional Development Conference for Trade Show and Corporate Event Marketing
Conference: March 29 - April 2, 2020             Exhibit Hall: March 30 - April 1, 2020             Mandalay Bay, Las Vegas
 TUESDAY  10:00 AM - 11:30 AM
Track: Exhibits, Experiences, Events, Expanded Knowledge
Creating Brand Worlds: From Live to Life
Savvy brands connect with their audiences emotionally by approaching their live events as fully-immersive brand worlds. This session will use case studies of a variety of events to demonstrate how to build your own brand world. From theme creation through execution, we'll show you how to engage with all of your attendees' senses and tie together every detail. Learn to:
 •  Create real emotion by producing a sense of well-being and belonging for attendees
 •  Design an immersive environment
 •  Extend your experience beyond seeing and hearing to incorporate taste, smell, and touch
 •  Incorporate branded details that enhance your attendees' experience and increase memorability
CTSM Candidates with 5 or more years of experience may take this session in place of certain five-digit required sessions, with prior approval.

Benjamin Bothun, senior director of marketing, Impact XM
Benjamin Bothun is Senior Director of Marketing at Impact XM, a company that crafts focused brand stories through live and digital experiential marketing. His global career started in Germany with international watches and jewelry brand THOMAS SABO. Since, he has worked on both the agency and client sides and has deployed projects across Europe, Asia, and North America.

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