Savvy brands connect with their audiences emotionally by approaching their live events as fully-immersive brand worlds. This session will use case studies of a variety of events to demonstrate how to build your own brand world. From theme creation through execution, we'll show you how to engage with all of your attendees' senses and tie together every detail. Learn to:
CTSM Candidates with 5 or more years of experience may
take this session in place of certain five-digit required sessions, with prior approval.
• Create real emotion by producing a sense of well-being and belonging for attendees
• Design an immersive environment
• Extend your experience beyond seeing and hearing to incorporate taste, smell, and touch
• Incorporate branded details that enhance your attendees' experience and increase memorability