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The Professional Development Conference for Trade Show and Corporate Event Marketing
Conference: March 29 - April 2, 2020             Exhibit Hall: March 30 - April 1, 2020             Mandalay Bay, Las Vegas
 TUESDAY  10:00 AM - 11:30 AM
Track: Exhibits, Experiences, Events, Expanded Knowledge
T677 Advanced Learning Session:
New Tools For Achieving Design Excellence
New tools help you achieve new and even better results. This session will introduce tools that will enhance your performance whenever you're asked to design a good, service, or experience - or perform some other task in an innovative way. We'll share new methods, protocols, templates, and other design frameworks that foster truly new design thinking. You will:
 •  Arm yourself with a rich mix of design tools
 •  Learn when and where to utilize specific techniques
 •  Explore means to enhance your exploration, observation, conversation, ideation, and implementation efforts
 •  Identify resources for continually expanding your design thinking tool kit

Jim Gilmore, co-founder, Strategic Horizons LLP and co-author of "The Experience Economy", "Authenticity" and "Look"
Jim Gilmore, co-founder, Strategic Horizons LLP, is co-author of "The Experience Economy," "Authenticity," and "Look." He teaches in the Design & Innovation Department of the Weatherhead School of Management at Case Western Reserve University.

Connect with Jim Gilmore:

Additional sessions presented by Jim Gilmore:
M455 Equip Your Experience Team with Skills for Success
T676 Maximize the Benefits of Design Thinking: Start with a Healthy Design Attitude
M612 Creating Innovative Exhibit and Event Experiences
M613 Creating Innovative Exhibit and Event Experiences (continued)