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The Professional Development Conference for Trade Show and Corporate Event Marketing
Conference: March 29 - April 2, 2020             Exhibit Hall: March 30 - April 1, 2020             Mandalay Bay, Las Vegas
 TUESDAY  3:45 PM - 4:30 PM
Track: Exhibits, Experiences, Events, Expanded Knowledge
T679 45 Minute Session:
Elevate Brand Storytelling with Immersive Technologies
Get up-to-date with what's new in augmented, virtual, and mixed reality. In this session, we'll share real world examples as we explore best practices in selecting and implementing the right immersive technology for your next exhibit or event. Learn to:
 •  Identify the differences between augmented, virtual, and mixed reality technologies
 •  Develop a digital strategy to advance your organization's business goals and objectives
 •  Define the key message that you want to communicate with your technology activation

Tom Maher, director of brand experience, Helios, a Freeman company.
Tom Maher is Director, Brand Experience at Helios, a Freeman company. Tom works with experiential leaders to develop immersive digital experiences that engage, educate and inspire audiences while adding more meaningful value back into the enterprise. From virtual and augmented reality to artificial intelligence and responsive environments, he helps brands bridge the gap between design, content and live events to generate results wherever brands strive to communicate with customers, partners, employees and other vital stakeholders.

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